Post by account_disabled on Mar 13, 2024 6:47:10 GMT
Paid search trends for your 2018 Christmas marketing strategies From the moment of Thanksgiving (and the cutting of the turkey for Americans) the Christmas shopping period officially begins . At this time of year all advertisers try to develop their paid campaigns with the aim of converting as much as possible. In this new post from Pop Up Magazine we will see all the trends related to paid search campaigns, from which you can draw inspiration for your own campaigns. So those who deal with paid searches all over the world are gearing up for the next few weeks, dedicated to data processing, planning promotions and optimizing websites to ensure that everything is perfect. By now you have probably defined your marketing strategy and are ready to exploit the growth of online users looking for gadgets and gifts to the advantage of your company. However, we offer some paid keyword search trends for you to think about.
Christmas Marketing Strategy: Google Shopping, the ruler of retail We all know the Find Your Phone Number importance of Google Shopping for those who work in the retail world and data shows that companies also receive 87% of clicks from search engines from this channel. Retail advertisers must therefore focus on these types of campaigns to prepare for the holiday season by keeping track of the most searched products. I also recommend looking at orders and queries to optimize your online presence. They also need to be aware of the evolutions and variations of Google Shopping, such as the Showcase Shopping Ads which has grown significantly over the last year.
More and more often, Google prefers to show Showcase ads rather than traditional Shopping ads and having ready campaigns is essential today. Furthermore, a further variant of Google Shopping ads are local inventory ads (LIA) which provide significant information on when you can pick up a product in a nearby store. LIA trends depend a lot on the strategy that the advertiser chooses to adopt during the holidays: some become more aggressive to push users into the store, others maintain the same strategy as the pre-holiday period, with a growth in the click share in the holiday period. Black Friday. Those who have active LIA campaigns must be aware of the closing days for shipments, yet these are not the only advertising campaigns to launch during the 2018 Christmas holidays.
Christmas Marketing Strategy: Google Shopping, the ruler of retail We all know the Find Your Phone Number importance of Google Shopping for those who work in the retail world and data shows that companies also receive 87% of clicks from search engines from this channel. Retail advertisers must therefore focus on these types of campaigns to prepare for the holiday season by keeping track of the most searched products. I also recommend looking at orders and queries to optimize your online presence. They also need to be aware of the evolutions and variations of Google Shopping, such as the Showcase Shopping Ads which has grown significantly over the last year.
More and more often, Google prefers to show Showcase ads rather than traditional Shopping ads and having ready campaigns is essential today. Furthermore, a further variant of Google Shopping ads are local inventory ads (LIA) which provide significant information on when you can pick up a product in a nearby store. LIA trends depend a lot on the strategy that the advertiser chooses to adopt during the holidays: some become more aggressive to push users into the store, others maintain the same strategy as the pre-holiday period, with a growth in the click share in the holiday period. Black Friday. Those who have active LIA campaigns must be aware of the closing days for shipments, yet these are not the only advertising campaigns to launch during the 2018 Christmas holidays.